Analyzing the Multi-Family Property
In order to determine the sales potential of the converted units, a market analysis is needed. This part of the process involves conducting a study of the neighborhood and of any competing complexes, determining what condos of the same size are selling for in the current market, an inspection of the exterior of the buildings, the condition of the interiors of the units, the condition of the grounds and the amenity package in place.
Planning the Conversion
Using the study outlined above, a conversion plan in formulated, taking into consideration both the positive and negative aspects of the property. The plan includes budgeting for needed rehab activities and the addition of any amenities that may be lacking.
Rehab and Amenities
The rehab work (interior and exterior) necessary to make the property marketable is a crucial part of this process. Certain amenities may be added, depending on what amenities are already present and what competing properties have to offer. We recommend setting up a sales model unit, which should be decorated and completely furnished. This is the tool that will allow you to show prospective purchasers what their unit can look like. We usually have a “wish book” that depicts all of the different remodeling options available to the purchaser.
Homeowners Association (HOA)
A condo community is governed by a homeowners association. The association – comprised of all of the condo unit owners – sets out certain guidelines relative to the obligations of the unit owners as they relate to the ownership of their unit and to their participation within the condo community. The operation of the HOA is very important to the success of the condo conversion and to the maintenance and enhancement of property values.
Marketing
The marketing of the condos can be done either through a realtor or with in-house personnel. (As outlined above, a model unit should be used in the program.) Direct mail campaigns – mailing brochures into apartment complexes, cable TV ads, open houses and listing with a realtor.